This is how hotels are
implementing AR.

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified by a computer.

Best Western

Best Western Hotels & Resorts has been a willing participant in the implementation of both augmented and virtual reality devices on both the guest-facing side of the business as well as back of house. Evidence of VR’s usefulness is already evident in a back-of-the-house training program that Best Western finished rolling out earlier this year.
Dorothy Dowling, SVP and chief marketing officer at Best Western, said the company first developed an augmented reality program for younger guests, and in 2015 came out with a new AR experience paired with the Disney Movie Experience. Best Western hotels is also capturing 360-degree images of 2,200 of its properties for their streetview guides.

Hilton Worldwide

Jonathan Wilson, VP of product innovation and brand services for Hilton Worldwide, said he has plans to introduce VR to hotel fitness rooms. Hilton partnered with technology developer Intel to use Real Synth camera technology to project an avatar of a guest in space. From there, the device can overlay an experience on top of a workout, such as swapping the hotel fitness room for a wooded path or city streets while riding an exercise bike.

Wilson said VR creates more transparency by allowing prospective guests and developers a glimpse at a model or public area through the use of interactive models.

Premier Inn

Each room at the Hub Hotel from Premier Inn, the U.K.’s largest lodging chain, includes a wall map of the area, and according to Hospitality Technology, when a traveler aims a smartphone at the wall, they can see information about local points of interest and how close the hotel is to each attraction. Similar technology is available to offer a glimpse into the history of sites for tourists in London, Paris and Amsterdam. On property, AR can highlight amenities and help guests find their way around.

The Mansion

Luxury property The Mansion at Casa Madrona uses an “augmented, printed brochure to more effectively demonstrate and showcase their renowned amenities and accommodations to potential guests.”

Brochures, websites and other marketing materials are all about bringing a property to life for a potential guest, but AR technology takes that concept up several notches.

Holiday Inn World's First Augmented Reality Hotel featuring a host of Britain's top athletes.

Nhow Berlin Hotels: Check out the first Music- and Lifestyle-Hotel in Europe in 3D.

Augmented Reality for the Hotel-industry combined with Google Street View.

Best Western is bringing hotel lobby signage to life with digital Disney Channel characters.

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