There are a variety of practical uses of Augmented Reality in the hotel industry, which is helping hotels to differentiate themselves. We will point you to a variety of uses of Augmented Reality in the hotel industry:
A useful feature for travellers is using Augmented Reality to enable immediate translation of signs, menus and other written materials in and/or around the hotel
AR technology also allows guests to explore rooms in a real life setting, and see exactly what different options, sizes, and layouts are available to them.
AR technology makes it possible for hoteliers to provide prospective guests the opportunity to take a virtual tour of the whole property. This allows customers to visualize the layout of the hotel, as well as visit and experience all the amenities such as restaurants, pools, and spas offered at the hotel. Being able to see the hotel in this manner helps guests book with confidence, and increases their satisfaction by knowing exactly what their stay will hold.
Food and drink menu can also be displayed in a creative way, and easily turned into an advertising resource for social media. That could motivate a wider audience to have their own augmented experience at your restaurant with powerful positive word-of-mouth. Knowing that “after a full belly all is poetry” – with augmented reality travel apps you can entertain your customers while they are waiting for their order.
It’s not just an augmented reality brochure, but business cards, magazine advertising & direct mail too. By adding little barcode symbols or markers, which, when viewed through a webcam, come to life, providing more information about the company, the service & the campaign. A single page advert is no longer a single page – it becomes a video, a website, therefore packing so much more into that single page advertising fee.
Beacons are devices placed in strategic locations, such as a column or hallway, that send area-based information to a device. With beacons, hotels can send marketing messages and information the guest may want, such as information about tee-time availability if they’re walking toward the museum, or drink specials if they’re returning to the hotel from a day of sightseeing.
Curious about what positive change can lead to a fresh look and a great idea for your organization?