Practical uses of AR for hotels.

There are a variety of practical uses of Augmented Reality in the hotel industry, which is helping hotels to differentiate themselves. We will point you to a variety of uses of Augmented Reality in the hotel industry:

Immediate translation

A useful feature for travellers is using Augmented Reality to enable immediate translation of signs, menus and other written materials in and/or around the hotel

Exploring Guest Rooms

AR technology also allows guests to explore rooms in a real life setting, and see exactly what different options, sizes, and layouts are available to them.

Interactive Hotel Rooms

By pointing a smartphone or tablet at the wall map in the hotel room, guests are able to see additional information about the hotel and making their stay more convenient and enjoyable.

Visualizing the Property

AR technology makes it possible for hoteliers to provide prospective guests the opportunity to take a virtual tour of the whole property. This allows customers to visualize the layout of the hotel, as well as visit and experience all the amenities such as restaurants, pools, and spas offered at the hotel. Being able to see the hotel in this manner helps guests book with confidence, and increases their satisfaction by knowing exactly what their stay will hold.

Restaurant Menu

Food and drink menu can also be displayed in a creative way, and easily turned into an advertising resource for social media. That could motivate a wider audience to have their own augmented experience at your restaurant with powerful positive word-of-mouth. Knowing that “after a full belly all is poetry” – with augmented reality travel apps you can entertain your customers while they are waiting for their order.

Augmented brochures

It’s not just an augmented reality brochure, but business cards, magazine advertising & direct mail too. By adding little barcode symbols or markers, which, when viewed through a webcam, come to life, providing more information about the company, the service & the campaign. A single page advert is no longer a single page – it becomes a video, a website, therefore packing so much more into that single page advertising fee.

Searching Nearby Attractions

Guests often make their accommodation selection based on proximity to local attractions. Augmented reality technology makes it easy for people to see where the hotel property is located, and determine how far away it is from their favorite dining and entertainment options.
All of these AR possibilities work together to create a meaningful and interactive experience for the guest that will impress them and properly set their expectations about the property ahead of time.

Gamification

Pokemon Go was one of the first mainstream examples of augmented reality hitting the gaming world, but its success has led to an increase in usage of the technology. The hospitality industry is now getting in on the action, using AR games to improve the overall experience of staying in a hotel.
Hotels are often able to make their location an important part of an established AR game. However, there is also the potential to develop their own apps, which can make exploring the hotel or local area more enjoyable.

Beacon Technology

Beacons are devices placed in strategic locations, such as a column or hallway, that send area-based information to a device. With beacons, hotels can send marketing messages and information the guest may want, such as information about tee-time availability if they’re walking toward the museum, or drink specials if they’re returning to the hotel from a day of sightseeing.

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